The struggle from “0” to “1”,
The breakthrough from “1” to “2”,
The persistence from “2” to “3”,
The innovation from “3” to “4”,
The upgrade from “4” to “5”,
The transformation from “5” to “6”,
From “6” to “7”…
Whether for the transformation of product, technology, promotion, management, brand or the transformation of CWMALLS people, CWMALLS team, CWMALLS complex, it participates, witnesses, deduces every silent gorgeous transformation as the role of protagonist; Just in this way, we are living, growing and developing with the times; in this way, we are uniting, cooperating and sharing on the world stage, finally to achieve our dreams and missions! Excellence and surprises continue! Upgrade and transformation continue!
Transformation of product: this is a transformation without suspense, its unique gene structure (networked gene, patented gene), and extraordinary innovative ideas get every product branded with CWMALLS®, CWMALLS COMMODITY™; the world-class product supply chain makes united innovation, design and manufacture become more “international”; especially the product standard of “Country of Origin” and the cooperation with world's top four fur companies add endless vitality to products’ material, craftsmanship, function and characteristic; sense of science and technology, artistry, intelligence, ecologicalization and patent are also the direct reflection of transformation of product; the product structure made up of three main types (leather jackets, leather shoes, leather bags) and six series, from extensive single production to varied VIP service, then to 24 to 72-hour global continuous collaboration, and using big data, blockchain, standardization to set up a brand-new industry standard for every product’s transparent operation, and finally to make “Consumption Core” become the uniqueness of cross-border B2C as well as the endorsement of CWMALLS “Three Goods”(good product, good service and good price)! This is the transformation of product!
Transformation of technology: this is a people-oriented transformation of safety, convenience and speediness; its every line of code stands for progress and upgrade; its continuous SEO witnesses iteration and trend; its AI test, robot service, voice search and shopping also become the endorsement of transformation of technology; PC, mobile, Pad, APP, social media, video, live streaming and other terminal display, services also make browse, registration, shopping, review, transmission, sharing and other functions more seamless, safer, more smooth! Three world operating centers make the load balance of the server, database and backup more coordinated and stable! The cooperation with world's top network technology companies (Google, Microsoft, Apple, Oracle, Facebook, etc.) also helps “CWMALLS Technology” WWW.CWMALLS.COM! As the core of the Internet, the transformation of technology represents the survival of the fittest, the victory of the brave, and the experience standards of upgrading, doing what you like! Thus CWMALLS technology team carries out cross-border cooperation and coordinated development, takes technology innovation as the core all the time to put the networked new retail, new service, new experience of one world, one home, global 24-hour “sharing”, “shopping” and “living” into practice truly! The witness of every moment and the endorsement of rapid changes become the uniqueness of transformation of CWMALLS technology! Excellence lies in sharing, and achievement lies in cooperation, let technology, the "root platform", bring more surprises and values to everyone!
Transformation of promotion: this is the perfect combination of online and offline precise publicity and promotion, also the witness of input, output break-even development; “CAS”, “The Ecological Chain of Integration of Man and Thing”, “Advertising Alliance” and other super promotion projects also shoulder the mission of from nothing to have, from have to win; whether for the professional terms, or the personified propaganda, every word and every action of News, Blog, Forum, Video, VR, short film, poster, picture, manuscript represents the power of dreams and the greatness of missions; especially the cross-border creative fusion makes essence, true colors become the cores of big publicity and big promotion; its networking characteristic and internationalization basis make instant passing, spreading, conveying become a scenery line of transformation of CWMALLS promotion! Social media(Instagram, Facebook, Pinterest, YouTube, etc.), email, LiveChat, crowdfunding, group buying and outdoor advertising keep abreast of each other, laying a solid foundation for professional promotion, accurate exposure, popular publicity and alliance expansion! Meanwhile, effective conversion rate and efficient repurchase rate are the best return and witness of promotion value! This is the “Twenty-six to the N” project, abbreviated “26N” project. Promotion is just like flowing water and floating cloud, with its fast-changing characteristic, it has become the difficulty and doubt of product marketization and networking, only with the determination to never give up, unswerving confidence and concerted efforts can it create its due value! Transformation of promotion is just like this, suffering while enjoying!
Transformation of management: this is the metaphysical, hands-off training, coordination, and assessment; it takes supply chain, ecological chain and value as the cores, connects the past and the future, cares for people, and takes corporate culture, spirit, vision as its own responsibilities to carry out transparent, efficient collaboration, mutual assistance; meanwhile, it takes the common goals and plans as the uniqueness, takes the enterprise efficiency and value as the maximization, takes the executive standards, quality as the cores to jointly create transformation of management through the Internet, the Internet of things, artificial intelligence and other modern scientific and technological means! It is not only the coordination and unity from inside to outside, but also the upgrade and sublimation of keeping pace with the times; it takes “standardization” as basis, takes “individualization” as challenge, and takes “liberalization” as humanity to implement the effective combination of cross-region, culture and belief, and realize the management concept and management realm of unity of people and things of 1+1>=1 or 1+1>=2 or 1+1>=0! CWMALLS people, CWMALLS team, CWMALLS complex are carrying out networked barrier-free training and learning with partners all over the world, setting examples and recommending examples, and finally making every link and chain run efficiently and quickly to create surprises and bring values based on such management attitudes and methods! This is the transformation of management, invisible, silent or visible, vocal, consistent attitudes and spirit are the fundamentals of transformation!
Transformation of brand: this is the perfect transformation from “trademark” to “brand”, the perfect sublimation from “quantity” to “quality”, and the perfect iteration from “standard” to “value”; “CWMALLS®”, “CWMALLS COMMODITY™” bring worldwide friends, partners different sensory experience and artistic enjoyment with extraordinary product positioning, market positioning and service positioning! It takes global unified quality, price, and service as the criterion, it takes the online networking, offline localization as the guidance to provide you, him, her with world-class, the all-weather, 24-hour VIP services! The services of appreciating brand story, appreciating brand design, sharing brand concept and experiencing brand value have also become the powerful guarantee of "the world's first online casual luxury brand"! Whether for its multi-functional features, or "Custom Made" service, or innovation and patent, it will try to reflect its uniqueness! Especially the personalized brand concepts like “Limited Edition”, “Collective Edition”, “Commemorative Edition”, “Online Edition”, “Space Product”, “MARS Product”, etc. also become the sources of brand sustainable growth, development and value, and stand on the top of market and consumption finally! This is the story of transformation of brand, pragmatic and radical, science and technology and art, open and inclusive, fashion and value, responsibility and obligation!
CWMALLS People
March 28, 2022