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Hello, dear ETSY CEO! I have looked over your recent financial statement and are very glad to share some personal opinions about the present global online shopping environment and products with you! (The following just stands for my personal opinions.)

Firstly, about the products: the positioning of your unique handcrafted products is out of date, as a public listed company, with the improvement of your awareness and the diversification of the consumer group, you must make a big revolution about the product positioning and bring in some more quality brand manufacturers (the products must be distinctive, and can be manufactured with the combination of handcraft and machine, available to custom made service, etc.), meanwhile the photos and videos should be professional and personalized, which show characteristics, quality and value; at present your photos of products are not conform to the basic aesthetic appreciation of the whole online shopping market and remain the same as they were 5 to 6 years ago, which will not let others feel novel and are easy to lead to aesthetic fatigue, while novelty, peculiarity and oddity are the features of the Internet products! Thus I hope you to attract investment again globally without any discrimination as the Internet is plain as well as interlinked, I really hope you can make a great improvement on your product selection (globalized).

Secondly, about the online shopping environment: due to the monopoly and appearance of Amazon, Ebay and some online shopping platforms in some countries and regions, also with the joining of branding business, the global consumption flow is being carved up and the diversity of consumers’ choice is increasing, therefore you must reform differently, 
① continue to take your advantages of technology and to popularize and attract traffic; 
② attract investment of the plenty of featured product sellers at Amazon and differentiate the products, after all, they are able to offer good products and service, and at the same time improve viscidity and sale; 
③ continue to choose and activate the sellers that were ever closed forcibly by you in 2013, 2014, 2015 and 2016, you can search for their present operation conditions via Google, if not bad, you can attract them to open a store again as they must have lots of advantages to exist till now; 
④ for your product team, I hope each member could listen to the storekeepers carefully as they are the first-tier people who know the products and market most; 
⑤ the sea refusing no river is the way for platforms as well as the basic requirement of sustainable development, the diversified products, professional services and intelligent experience are the real future! 
⑥ adjust and execute right away.

As CEO of CWMALLS COMMODITY (WWW.CWMALLS.COM), I have witnessed your growth and hope you can become better and better, however, the fact is that you are being marginalized, the excessive technical index (your technical index is not bad) can’t change the cruel reality (the conversion rate, reorder rate, transaction rate have declined to some degree), increasing trading volume and sales volume are the basic ideas of sustainable development; the competition is more and more fierce, only innovation and adjustment can lead to your existence in the personalized, fragmented, liberalized, mobilized, videoizing and proprietary online shopping era!

These opinions only stand for my personal views, if inappropriate, please understand! Thank you!
Wish you happy work and life!

CWMALLS COMMODITY
WWW.CWMALLS.COM
CEO: Water
2017.5.15