Maker: To make life more wonderful, more meaningful and valuable;
Sharing: To make innovation get achievements, with more future and happiness;

The structure and principles of CWMALLS E-Commerce Ecosystem, their operability and feasibility and summarized and verified by our own actual actions; here by, CWMALLS people will gradually share these with you in batches and in the form of blog! We hope everything we do become more meaningful and valuable by our mutual study and communication! Look forward to your common attention!

Part Three: Marketing Theory Structure, Model
41. Website Conversion Rate: It refers to the proportion of conversion visitors account for all the visitors of the website. In the field of e-commerce, it generally refers to the proportion of visitors who place orders on a website accounts for all visitors.

42. Returning Visitor Rate: It is the proportion of visitors who have visited the website more than once accounts for all the visitors. The higher returning visitor ratio, the higher website user viscosity.

43. Website Traffic Statistics: The statistics of all clicks, visitors and so on of a website for each time interval.

44. Page View (PV): Page views refer to a number of pages viewed or clicked on the website during the given time.

45. Unique Visitors: Unique visitors refer to the number of people with different IP addresses who visit a certain website or page, this data can precisely reflect the actual number of people who visit the website or page during the given time.

46. Bounce Rate: The percentage of single page visits when users come to a website. Bounce rate is an important indicator to measure whether a website meets user requirements.

47. Project Stakeholders: Project stakeholders refer to an individual or organization(such as clients, initiators, executive organizations or the public), who proactively participates in a project, and whose interests may affect, be affected by the implementation or completion of an project.

48. Gantt Chart: A chart in which marks out work activities in accordance with the schedule and it is generally used in project management. With a simple inner concept, Gantt Chart is basically a bar chart, the horizontal axis shows time and longitudinal axis activities ( projects ), the lines show s the amount of work done or production completed in certain periods of time. It visually display when the task or plan will be done, and a contrast between the actual progress and the plan requirement.

49. Project Management: A discipline of management science branch, it refers to using specialized knowledge , skills , tools and methods to make a project achieve or surpass specific needs and expectations under limited resource condition.

50. Risk Management: It refers to a management process of how to minimize the risk in a risky environment, and it includes the identification, assessment of risks and contingency strategies.

51. Product Management (PM): It refers to the enterprise management that considers a certain part of the enterprise(may be products, product lines, services, brands, divisions and so on) as a virtual company, its target is achieving long-term customer satisfaction and competitive advantages.

52. Product Life Cycle: abbreviated as PLC, it refers to the market life of a product. Once a product enters the market, its sales and profits will change over time which shows a process from less to more and from more to less, just as the life of a person from birth, growth, maturity and finally to death, this is the life cycle of a product.

53. Supply Chain: It refers to a logistics network consisting of suppliers, manufacturers, distributors, warehouses , distribution centers and so on.

54. Supply Chain Management: it refers to various activities and processes of planning, coordinating, operating, controlling and optimizing the entire supply chain system with the target of delivering the right products needed by customers to the right places at the right time with the right quantity, the right quality and the right status and achieving the optimization of total cost.

55. Digital Certificate (DC): It is a digital information document for indicating and proving the identities of two sides of network communications over the Internet.

56. Certificate Authority (CA): It is a trusted third-party organization with authority and impartiality that specially provides network identity authentication service and is responsible for issuing and managing digital certificates by using PKI (public-key infrastructure) technology, it works as a company which issues certificates in our real life.

57. SSL Security Protocol: it is also referred to as “secure sockets layer” protocol, designed and developed by Netscape Communications Corporation in 1996, mainly used for improving the data security coefficients among applications, and SSL Security Protocol mainly provides three kinds of services: user and server legality authentication, encrypting data for concealing the data during transmission, and safeguarding data integrity. SSL Security Protocol involves all TCP/IP applications, it is a protocol that guarantees the security between all clients and their servers with the installation of a secure sockets layer.

58. Payment Gateway: A payment gateway is a connection between a bank's financial network system and the internet, and a group of server appliances that operated by the bank to transform the data being transferred over the internet into internal data of the financial institution, or a specified third party that processes the payment instruction information between the merchant and customers.

59. International Data Encryption Algorithm (IDEA): the key of IDEA is 128 bits, which is the most secure data encryption algorithm commonly used in the world currently.

60. Third-party Payment: It is a transaction support platform provided by an independent third-party organization which signs contracts with the countries of relevant products and various major foreign financial institutions, and it has certain strength and credit guarantee.

61. PayPal: It is an Internet service provider with the headquarter located in City of San Jose, California, US, it allows transferring money between users who are identified by email, and avoids traditional methods of mailing the check or remittance, and it is also the most widely used third-party payment service provider in the world.

62. Western Union: It is a world-leading express remittance company that has the biggest and most advanced electronic remittance financial network in the world, and its agents are scattered nearly 200 countries and regions all over the world. Its features are convenience, speediness and security, but it charges high commission.

63. Cheat-proof Manual Intervention: It is a manual handling that is combined with risk control system platforms to effectively improve the prevention of credit card fraud orders, so that to reduce the payment cost.

To be continued…

With our brand new inner contents as value, standard, technology, art, intelligence and ecology, CWMALLS and CWMALLS COMMODITY will create and establish a “geek” “maker” in the internet age; by continuous innovation, study and practice, we will timely share more achievements with you; this is the dream, mission and responsibility!

CWMALLS E-Commerce Ecosystem looks forward to bringing more surprises to you, hope you can continually pay attention to our series blogs!


To take each blow and setback as a challenge; and overcome it, this is the only choice —— CWMALLS PEOPLE