Maker: To make life more wonderful, more meaningful and valuable;
Sharing: To make innovation get achievements, with more future and happiness;

The structure and principles of CWMALLS E-Commerce Ecosystem, their operability and feasibility and summarized and verified by our own actual actions; here by, CWMALLS people will gradually share these with you in batches and in the form of blog! We hope everything we do become more meaningful and valuable by our mutual study and communication! Look forward to your common attention!

Part Six: Marketing Theory Structure, Model
95. Cascading Style Sheet (CSS): abbreviated as CSS. It is a markup language for controlling page styles and allowing to separate style information from page contents. Its function is to define the appearance (e.g. font, color, etc.) of the page and it can cooperate with browser script languages such as JavaScript and so on to achieve many dynamic effects.

96. Hypertext Markup Language (HTML): abbreviated as HTML. It is a markup language for describing web page documents, it is a specification and a standard for marking various portions to be displayed in a page with markup symbols. The web page document itself is a text document, and it can tell the browser how to display its contents (e.g. how to process the text, the image accords with the layout, the picture accords with the displaying, etc.) by adding tags in the text document.

97. Extensible Markup Language (XML): abbreviated as XML. Similar to HTML, XML is a markup language for displaying data which can transfer data free of obstacles over a network and display them on a user’s browser. XML is a set of semantic mark definition rules which divide a document into many components and identify these components. XML is also a meta-markup language, that is, a syntax language for defining other semantic and structural markup languages relevant to specific fields. 

98. Unified Modeling Language (UML): abbreviated as UML. It is a graphical language supporting modeling and developing software systems, which provides modeling and visualization support to all stages of software development, including demand analysis, specification, construction and configuration.

99. Post Office Protocol (POP): abbreviated as POP. It is a protocol specifying how a personal computer is connected to a mail server over the Internet and downloads an email. An email system uses the POP to take out mails from its own mailbox on the mail server. POP protocol is an offline work protocol. POP3 is the most commonly used email service protocol at present.

100. Rich Internet Applications (RIA): abbreviated as RIA. It is a client with high interactivity, rich user experience and powerful functions. For an enterprise, RIA can continue to use the existing application models (including J2EE and .NET) without massively replacing the existing web applications; it can help the enterprise provide diversified important service benefits, including improving sales volume, improving brand loyalty, prolonging website staying time, bringing about frequent repeat visits, reducing bandwidth costs, reducing support help, enhancing client relation and so on.

101. Software as a Service (SaaS): abbreviated as SaaS abroad, and usually called software operation service mode at home. A manufacturer uniformly deploys application software on its own server, a client can order the needed application software service through the Internet according to his own actual requirements, and pay the manufacturer according to the order amount and time of the service, and obtain the manufacturer’s service through the Internet.

102. Platform as a Service (PaaS): abbreviated as PaaS. A software development platform serves as a service and submits to a user in a SaaS mode. Thus, PaaS is also an application of SaaS. However, the appearance of PaaS will accelerate the development of SaaS, especially the development speed of SaaS applications.

103. Simple Network Management Protocol (SNMP): abbreviated as SNMP. It is a standard protocol specially designed for managing network nodes(servers, work stations, routers, switches, hubs and so on) over an IP network. It is an application layer protocol. SNMP allows a network administrator to manage the network efficiency, find and solve network problems and plan network growth. A network management system will learn network problems by receiving random messages (and event reports) through SNMP.

104. Cloud Computing: It is proposed by Google, a beautiful network application mode. The narrow definition of cloud computing refers to the delivery and usage mode of IT infrastructure, it obtains the needed resources over a network in an on-demand and scalable manner. The broad definition of cloud computing refers to the delivery and usage mode of services, it obtains the needed services over a network in an on-demand and scalable manner. Such services can be relevant to IT, software and Internet, and can also be any other random services, and it has unique effects such as super large scale, virtualization, reliability, security and so on.

105. CMMI: Capability Maturity Model Integration. Developed by the Engineering Institute of Carnegie Mellon University in America, it is a method for evaluating the capability of a software contractor and helping improving software quality, and it has already become the most popular and most practical international software production process standard at present by achieving approval of international software industry, and it has become an indispensable item in the scale software production at present. This standard divides the maturity of the software process into 5 levels. The higher the certification level, the higher the software development capability of the enterprise.

With our brand new inner contents as value, standard, technology, art, intelligence and ecology, CWMALLS and CWMALLS COMMODITY will create and establish a “geek” “maker” in the internet age; by continuous innovation, study and practice, we will timely share more achievements with you; this is the dream, mission and responsibility!

CWMALLS E-Commerce Ecosystem looks forward to bringing more surprises to you, hope you can continually pay attention to our series blogs!


To take each blow and setback as a challenge; and overcome it, this is the only choice —— CWMALLS PEOPLE