The passing of time makes dream have sedimentary deposits; CWMALLS, CWMALLS COMMODITY Sixth Anniversary prepares everything for you!
The samsara of history makes mission have direction; CWMALLS, CWMALLS COMMODITY Sixth Anniversary annotates objectivity for you!

True story is always full of twists and turns, even a little bit surprise flashes by!
True protagonist is always ordinary and great, even the split-second choice is abnormal decisive!

The sixth anniversary of CWMALLS, CWMALLS COMMODITY concentrates a time’s epitome and witnesses the occurrence of a miracle!
The sixth anniversary of CWMALLS, CWMALLS COMMODITY goes along with you in a special way and confesses to you in a commemorative way!

This is our attitude, this is our choice; CWMALLS, CWMALLS COMMODITY Sixth Anniversary (Special Commemorative Edition) conducts the interweaving discussion on the central axis of time, making “story” of every day, every moment become meaningful and “achievement” of every year, every week become valuable! From learning, execution, summary to sharing, innovation, breakthrough, each task, subject and program is full of extraordinary DNA, every investigation and survey, demonstration, decision coheres with different wisdom; from one person, one dream to two people, one dream, and then to one team, one dream, we keep the absolute loyalty to our dream and mission as usual; CWMALLS people, CWMALLS team, CWMALLS complex are sharing our stories of every year in the past in a special commemorative way, whether for the comprehensive conception in 2010, theoretical demonstration in 2011, sailing online in 2012 (Year One), barbaric expansion in 2013, profound adjustment in 2014, rational return in 2015, smooth transition in 2016, rise of counter attack in 2017 or perfect transformation in 2018, everything is visible before the eyes, everything exclaims in great surprise! The course of history of CWMALLS shares and encourages each other with you in terms of years!

Sailing online in 2012 (Year One): This was the best time, also the worst time, everything started to become clear after numerous confusing networked fighting; at least the networked shopping model formed preliminarily during this time, both platform vendors and brand owners stood at a historical inflection point; online shopping oriented by quality, brand and service became a new standard spontaneously; this is an ideal condition that CWMALLS people pursued, after all, we have a lot of experience and resources in traditional foreign trade’s product chain and supply chain; thus we said goodbye to the hesitation in 2010 and 2011, and WWW.CWMALLS.COM set sail online officially in 2012; dream is always beautiful, but reality is always cruel; the instable technology, unscientific promotion, nonstandard management and other unknown difficulties made our internet boat which just sailed out of the sea become much difficult, but finally we appeared on the world’s networked sharing, shopping and living stage! In 2012 we understood the importance of team working, the particularity of internet, the significance of capacity, profession and accomplishment, the uncertainty of international market, and other problems; however, CWMALLS people still chose to move ahead!

Barbaric expansion in 2013: This was the most wonderful section in CWMALLS’s growing history, also a year full of loopholes; it had an almost perfect beginning, we ran all the way, took cities and seized territory, we were the unique one; whether for the global distribution business, direct selling business or agency business, we got active attention from partners in European region, North American region and Asia Pacific region, they all asked to join our distribution plan; due to the unclear business cooperation model, hysteretic technology upgrading and innovation, unclear product category and other problems, it had great thunder but little rain! But the promotion, publicity way and keyword SEO optimization, etc. skills got a full lift this year, the best witness was that the world comprehensive ranking of WWW.CWMALLS.COM on Alexa became four-digit number, which was a miracle at that time! Worldwide third-party certification authorities, facilitating agencies and extension agencies carried out romantic pursuit of cooperation, causing concern of peers and investment banks; however, we immersed ourselves in the pleasure of technical indicators and didn’t timely grasp the actual demand of the market, the demand of our distribution partners, or the training, assessment, management of unified thought and understanding; but 2013 can be said that “CWMALLS Networked Distribution Model” was memoriable absolutely!

Profound adjustment in 2014: This was a rebirth of the phoenix, also the witness of testing dream and mission! In the first half of the year, from the beginning of the cliff to the free-fall development, everything was caught off guard; the demission of technical director and director of operations, the continuous attack of DDOS and relentless strikes of hacker made CWMALLS lose balance instantly and on the verge of collapse; what led to this “sudden death”? Why didn’t we supervise and prevent effectively? The pitch-dark at that time let everybody be at a loss, especially at the technical safety level, the invisible fear was paralyzing; “September 5, 2014” was also an iconic event, CWMALLS people reaffirm here that for this naked threat and murder we will never give up claiming responsibility. At the same time, CWMALLS saved itself with a strong will and courage, reconstructed four bases in the center of technology, product, promotion and management, making safety, stability, speediness and efficiency become the targets of profound adjustment again; the marvelous 2014 is a real step and turning point in CWMALLS’s growing history; all of its ruthless became so fiendish and hysterical in front of dream and mission, but finally the tough and good-to-learn CWMALLS people overcame everything, made everything become normal and braver! Let’s give 2014’s CWMALLS people thumbs up!

Rational return in 2015: Making everything normative and standard was the management requirement of 2015; meanwhile, we defined the product positioning of majoring in leather series (leather jackets, leather shoes, leather bags) and tried to provide “Custom Made”, “Personal Tailor”, wholesale and other diversified business; “branding” was also a highlight in 2015, which started to lay out in Asia Pacific region, North American region and European region; online to offline (O2O) business officially started and gained active attention from some brick-and-mortar stores in the great lakes region of North America! The social, video promotion modes and seamless joint of supply chain formed a brand new service experience mode; technology upgrading on the mobile terminal also made “corner overtaking” become one of the “CWMALLS breaking news” in 2015; regular training, moderate KPI assessment, construction of corporate culture and other aspects were fully implemented and were transported to the back-end production chain and front-end sales chain, forming integration; therefore, 2015 can be called the thoroughly remoulding year of CWMALLS, CWMALLS COMMODITY; from ideality to science, from consolidation to innovation, from standard to value, every link advocates and executes the principle of online and offline synchronous, making our own “coordinate” no longer the duckweed in the nets and the moon in the water; in 2015 it grew slowly in silence like a “Sweet potato”!

Smooth transition in 2016: Accumulating strength and improving ourselves made us get a long-term development in the networked, globalized, standardized, ecologicalized annual target of 2016; the reformation of “shareholding system” (CWMALLS, CWMALLS COMMODITY’s First Shareholders Meeting of Its Fourth Session) made everything become more transparent and normalized; requirements taking “Spokesperson”, “Live Broadcast”, “Global Free Shipping”, “Full Mobility”, “Networked Factory”, “Big Data”, “Artificial Intelligence”, “Charity, Public Benefit”, “Green and Environmental Protection”, etc. as core concepts were also implemented and executed fully in 2016; the operation of three operating centers (CWMALLS Asia Pacific Operating Center, CWMALLS North American Operating Center, CWMALLS European Operating Center), globalized promotion of CWMALLS®、CWMALLS COMMODITY™, cooperation with some universities in the world, integration of supply chain, precise marketing, cooperation with celebrities, etc. were sublimated and completed in silence! Of course, the big event of 2016 is that we made a systematic summary, optimization and upgrade in the past technology, service, management, experience and other aspects, making “footstone” more stable, “direction” more specific, “target” more concrete and “team” more powerful! This is the 2016 of CWMALLS people, CWMALLS team, CWMALLS complex, which is low-key, pragmatic, advancing and responsible!

Rise of counter attack in 2017: as the main ideas of 2017, “love getting us together” and “keeping consistent” made everything full of positive energy! From patent to New York Times Square, from New York airport to international public benefit, everywhere showed the glamour of CWMALLS, CWMALLS COMMODITY, MWE FUND! “Profound accumulation” was bursting forth fancy elegant demeanor in every business area, especially the “SBUS” super networked shopping experience, “CWSVE” the whole industry chain standardized value ecosystem, “MADE IN CWMALLS” standardized operation, endorsement of grammy stars, 48-hour delivery service, off-site delivery service, full mobile and Pad technology upgrading, CWMALLS Global Patent Review Committee, CWMALLS Global Networked Lab and CWMALLS Global Networked Factory and other standardized programs blossomed and yielded fruit roundly; whether for pan-European, pan North American, pan Asia Pacific markets or remote mountainous regions, remote areas, as long as it has network and logistics, CWMALLS people can provide super online shopping experience of global unified standard, unified quality, unified price and unified service! Thus, WWW.CWMALLS.COM set up a super standard in safety, satisfaction and other aspects of global brand networked shopping — “CWMALLS Standard”! It continued to bring more surprises and value to worldwide friends and partners with distinctive products and extraordinary experience! The standard, valuable, ecological CWMALLS and technological, artistic, intelligent CWMALLS COMMODITY were cautious and conscientious, made an example and made dream, mission spread in the past 2017!

Perfect transformation in 2018: “Innovation coming first”, “Cooperation and Sharing” make 2018 of CWMALLS people have the super strong sense of rhythm; specific plans and clear targets have led CWMALLS to the "overtaking lane"; whether for the marketization of three products (patented product, network product, technological innovative product), standardization of “CWMALLS E-WTO” or the internationalization of team building, every link’s personal independence of conduct brings CWMALLS people super pressure and super power; especially in the aspect of “localized, precise” promotion, they are also courageous and wise, respectable; similarly, as a preparative year of coming into the market, in 2018 product, talent, GMV and other aspects must be more specific and more sustainable; everyone is the spokesperson, everyone is the salesman, everyone makes an example and spreads the culture, ideas and value of CWMALLS to the world, promotes the patent, innovation and products of CWMALLS to the world to make the world love CWMALLS®, CWMALLS COMMODITY™, its excellence is just your brilliance! In 2018 let’s make the world be more wonderful because of your, my, his, her existence and efforts as well!

CWMALLS, CWMALLS COMMODITY Sixth Anniversary, gratitude comes first, building the future!
CWMALLS, CWMALLS COMMODITY Sixth Anniversary, ups and downs, capable of evoking praises and tears!

Still no applause or flowers, but it has had a tiny space on the international stage of technology, product, promotion, management and brand! This is the result of hard working of each past and present CWMALLS people; these are our stories in the past six years, which are admirable!

WWW.CWMALLS.COM
CWMALLS COMMODITY
2018.5.8