Innovation is the beginning of ascending step by step, also the power of perfect transformation;

Innovation is the witness of challenging ourselves, also the endorsement of being positive;


Breaking the normal procedure and advancing gradually in due order make the seed of innovation root, shoot, blossom and yield fruit!

Making a prompt decision, breaking the caldrons and sinking the boats after crossing make the passion of innovation realize dreams and achieve the resplendence!


CWMALLS, CWMALLS COMMODITY 2018 Growing, Sharing Series — “Innovation Comes First” officially launches the rocket mode, it comes roaringly and hurtles by, adding power and vigor to the globalization and networking of dream and mission; similarly, the genes, molecules and cells of “Innovation Comes First” split and combine into super elements to form new species and be transformed into the nuclear power for CWMALLS people, CWMALLS team, CWMALLS complex to move forward; therefore, “CWMALLS Innovation Comes First” will carry out vertical excavation and horizontal integration in the aspects of technology, product, promotion, management, brand, etc. to make the coordinate of CWMALLS, CWMALLS COMMODITY become particularly excellent on the axis of time! The standard, valuable, ecological CWMALLS and the technological, artistic, green CWMALLS COMMODITY will witness everything brought by “CWMALLS Innovation Comes First” together!


“CWMALLS Innovation Comes First” technology part: making major adjustments under the premise of being safe, stable and fast, also being more convenient and internationalized; APP, Pad, applet, block chain and other mobile service experiences will be implemented and upgraded roundly in “CWMALLS Innovation Comes First”, and we advocate open-source technology ecosystem to lay a solid foundation for realizing new networked sharing, shopping and living; meanwhile, we will do intelligentialized free switching and upgrade in Internet, Internet of Things, cloud computing and big data aspects to convoy the achievement of 2018's targets and plans!


“CWMALLS Innovation Comes First” product part: the product structure themed personalization, liberalization and popularization will insist on the experiences featured innovation, originality and patent as usual on the spur of “Innovation Comes First”; fashion and popularity, quality and value, green and environmental protection, science and technology and art, and other elements will be combined and integrated perfectly in “Innovation Comes First”, and be sublimated in CWMALLS global networked lab and CWMALLS Global Patent Review Committee, which will set up a brand new standard for the globalization, networking, sharing of each product of CWMALLS®, CWMALLS COMMODITY™, truly realize united innovation, united design and united manufacture, and bring more surprises and value to everyone!


“CWMALLS Innovation Comes First” promotion part: CWMALLS promotion taking keeping up with the times, having a unique style and cooperation as the main tones will become more flattened and verticalized with the leading of “Innovation Comes First”; we will make anytime anywhere, all the time where there's network, there's CWMALLS and where there's human, there's CWMALLS COMMODITY, and completely fulfill all the promises of "CWMALLS 48-Hour Plan"; therefore, CWMALLS promotion team and operation team fight together with CWMALLS three operating centers(CWMALLS Asia Pacific Operating Center, CWMALLS North American Operating Center, CWMALLS European Operating Center) and form strategic alliances with related third parties in “Innovation Comes First” to contribute more to the exposure rate and conversion rate of CWMALLS, CWMALLS COMMODITY online and offline!


“CWMALLS Innovation Comes First” management part: the training, supervision and assessment mechanisms in cores of standardization, efficiency and value also become more transparent, efficient and coordinated with the encouragement of “Innovation Comes First”; meanwhile, it is like a golden seed which roots, shoots, blossoms and yields fruit in every CWMALLS people's work, learning and execution, and activates everyone's potential to convoy for realizing all the plans and aims roundly! Achieving mastery through a comprehensive study of the subject, responsibility establishes a business, starting well and ending well are the main ideas of “CWMALLS Innovation Comes First” management part, we believe each CWMALLS people will be sublimated perfectly in dreams and missions!


“CWMALLS Innovation Comes First” brand part: the brand connotation made up of spirit, attitude, culture and responsibility also becomes sparkling in “Innovation Comes First”, it concentrates everything, represents everything and witnesses everything; thus CWMALLS, CWMALLS COMMODITY won a series of major awards(the world's first online casual luxury brand) in the brand's internationalization and networking process, its personality, freedom, perfection and value have set up a brand new industry standard in “Innovation Comes First” and "technicalized, branded" (technology+brand) mode; similarly, “Innovation Comes First” will activate, ferment more relevant elements in quality, service, standard and value, making uniqueness and eternity become the future of "Soul Brand"!


2018 CWMALLS people, CWMALLS team, CWMALLS complex's “Innovation Comes First” is a soul baptism and sublimation from top to bottom, from the inside out, it stands for the beginning of a new stage and a new journey!

2018 CWMALLS, CWMALLS COMMODITY, MWE FUND's “Innovation Comes First” is also a horn and a song of victory of the cooperative sharing and perfect transformation, it reminds and directs us to remain true to our original aspiration all the time!


These are our themes and attitudes, only innovation can make us go further, only innovation can make us more natural, only innovation can make us...