Maker: To make life more wonderful, more meaningful and valuable;
Sharing: To make innovation get achievements, with more future and happiness;

The structure and principles of CWMALLS E-Commerce Ecosystem, their operability and feasibility and summarized and verified by our own actual actions; here by, CWMALLS people will gradually share these with you in batches and in the form of blog! We hope everything we do become more meaningful and valuable by our mutual study and communication! Look forward to your common attention!

Part One: Marketing Theory Structure, Model

1. Search Engine Marketing: abbreviated as SEM, which is a network marketing based on search engine platforms and it delivers marketing information to targeted customers as much as possible when people retrieve information by using people’s relying on search engines and their usage habits.

2. Search Engine Optimization: abbreviated as SEO, it is a network technology making websites more friendly to users and search engines by using reasonable methods based on search engine ranking rules, to make it easy for the search engines to index, and so that to make it easier for websites to be recorded and prior in ranking.

3. SEO experience: abbreviated as SE, which is an evaluation on websites by search engine algorithm, and it evaluates the websites by any indexes accord with the algorithm such as high frequency updates, website structure algorithm, user experience and so on.

4. Ranking Algorithm: which is the rules used by search engines to evaluate and rank the lists in its indexes.

5. Permanent Redirection: i.e., 301 redirection, which is an instruction to website browsers to display different URLs required to be displayed by the browsers and is used after a page subject to the last change of its URL.

6. Website Code Optimization: which is to perform necessary adjustments on the HTML source codes of pages to improve page friendliness by means of simplified codes, header optimization and weight tags.

7. Website Structure Optimization: which converges the SEO idea into website design and optimizes website structures and website pages, so that websites become more accord with search engines as well as the public's aesthetic standards).

8. Website Keyword Optimization: by various search engine optimization methods to make your website rank in your required position of the searching results in your specified search engines with your specified keywords and your specified websites.

9. Website Copywriting Optimization: which is a copywriting technology to rationally deploy keywords strategically aimed at website titles, descriptions and website contents so as to realize the purpose of optimizing website text content and improve its on-site optimization.

10. Picture Optimization: which is an optimization technology to optimize the basic free properties of pictures so as to facilitate the grabbing and recording by search engines.

11. Keyword Density: which is the proportion of the keywords or keyword phrases in a page to the total text in this page and plays a critical role in the optimization of search engines.

12. Keyword Ranking: which is a method to show page ranking in the search results of search engines with relevant characters, phrases and phrase groups and can be divided into natural keyword ranking and bidding keyword ranking provided by various search engines.

13. Blog Marketing: which refers to that an enterprise or an individual performs self-promotion on a blog application platform so as to realize the marketing purposes of promoting enterprise image, enterprise products, brands and individual quality.

14. Forum Marketing: which refers to a network marketing behavior that an enterprise makes targeted customers directly or indirectly learn about its products and services by publishing relevant articles, pictures, videos and so on through the forums, and so as to improve the enterprise brand and deepen the market recognition eventually.

15. Word-of-mouth Marketing: i.e., virus marketing, it refers to a marketing mode intended to open new channels for enterprise marketing and acquire new benefits through WOM information carried by customers in the form of text including interaction information between the enterprise and customers by the application of internet information transmission technology and platforms.

16. Email Marketing: it is a network marketing method that delivers valuable information to targeted users through the email on the premise of users’ prior consent.

17. Advertorial Marketing: it refers to a text mode and word-of-mouth marketing that realizes product sales rapidly by specific concept demands and by way of presenting the facts and reasoning things out, and thus to make customers come into a “Thinking Circle” set by an enterprise to achieve powerful targeted psychological attack along with a series of sale systems including news, public relations, thematic promotion and so on.

18. Q&A Marketing: which refers to asking and answering relevant questions on a Q&A platform to improve product exposure, acquire traffic and improve website popularity.

19. Catalog Marketing: it is a marketing behavior that intends to utilize internet catalog web resources to increase product exposure and improve brand popularity.

20. Site Group Building: it is a marketing method that obtains relevant external links by laying a series of industry relevant and product relevant web resources related to main sites or sale sites in all the areas.
To be continued…

With our brand new inner contents as value, standard, technology, art, intelligence and ecology, CWMALLS and CWMALLS COMMODITY will create and establish a “geek” “maker” in the internet age; by continuous innovation, study and practice, we will timely share more achievements with you; this is the dream, mission and responsibility!

CWMALLS E-Commerce Ecosystem looks forward to bringing more surprises to you, hope you can continually pay attention to our series blogs!


To take each blow and setback as a challenge; and overcome it, this is the only choice —— CWMALLS PEOPLE