Maker: To make life more wonderful, more meaningful and valuable;
Sharing: To make innovation get achievements, with more future and happiness;

The structure and principles of CWMALLS E-Commerce Ecosystem, their operability and feasibility and summarized and verified by our own actual actions; here by, CWMALLS people will gradually share these with you in batches and in the form of blog! We hope everything we do become more meaningful and valuable by our mutual study and communication! Look forward to your common attention!

Part Five: Marketing Theory Structure, Model
84. Rich Media Advertising: An advertisement that is designed by combining multiple media such as sound, images, text and so on, and using rich media technology, is called rich media advertising.

85. Rich Media Technology: It is multimedia 2D and 3D animation, image and sound technologies, including HTML, Java script, interstitial, Microsoft net show, real video and real audio, flash and so on.

86. Load Balancing: A load balancer can specify a priority delivery decision according to an actual response time so as to realize high performance, intelligent traffic management and to achieve the best server cluster performance.

87. Web Server: also referred to as www (World Wide Web) server. Its main function is to provide online information browsing services. www is an Internet multimedia information query tool, a service developed in recent years over the Internet and also a service developed the most rapidly and used the most widely at present. Thanks to the www tool, the Internet has developed rapidly in recent years, and the number of users increases rapidly.

88. Application Programming Interface (API): It is an agreement among different components of a software system. The main purpose of API is to provide applications and developers the capability of accessing a group of routines without visiting the source codes or understanding the inner working details. Providing the software defined by API is called the implementation of this API. API is an interface and thus an abstraction.

89. E-commerce: It usually refers to that in a wide range of commercial trade activities around the world, the buyers and the sellers carry out various business activities without meeting each other based on a browser/server application method in an Internet open network environment. It is a new commerce operation method that realizes the online shopping of customers, the online transactions between merchants, online payment, various business activities, transaction activities, financial activities and relevant comprehensive service activities.

90. Cluster: a computer system. It completes computing by connecting a set of loosely integrated computer software and hardware to highly closely work together. The functions of a cluster are: 1, the same job is completed by a plurality of computers so as to achieve higher efficiency, and 2, the contents and the operating processes of two or more computers are exactly the same. If one computer crashed, another computer may function.

91. Payment Card Industry Data Security Standard: abbreviated as PCI DSS. It is a group of comprehensive requirements, intended to ensure the information security of the credit cards and the debit cards of the card holders no matter where and how the information is collected, processed, transmitted and stored. The requirements in PCI DSS are aimed at financial institutions, merchants and service providers who process card holder data during daily operation. PCI DSS includes lists of requirements on security management, policies, processes, network architectures, software designs and other measures to secure the card holder data.

92. Performance Monitoring: It refers to a closed loop automatic control function which performs uninterrupted real-time monitoring on the operation states of the device and the system and carries out corresponding measures on abnormal components of the system automatically according to feedback information. Performance monitoring is to monitor the performance of the system and the device anytime.

93. Secure HTTP (Hypertext Transfer Protocol): It is a transfer protocol that applies to transferring hypertext to a local browser from a www server, and it can make the browser more efficient and the network transmission faster.

94. Secure Socket Layer (SSL): It is an open standard proposed and developed by Netscape Communications Corporation for establishing a secure communication channel so as to prevent important information such as credit card numbers being intercepted.

To be continued…

With our brand new inner contents as value, standard, technology, art, intelligence and ecology, CWMALLS and CWMALLS COMMODITY will create and establish a “geek” “maker” in the internet age; by continuous innovation, study and practice, we will timely share more achievements with you; this is the dream, mission and responsibility!

CWMALLS E-Commerce Ecosystem looks forward to bringing more surprises to you, hope you can continually pay attention to our series blogs!


To take each blow and setback as a challenge; and overcome it, this is the only choice —— CWMALLS PEOPLE