Without “enemy”, there is no competition or development.

In the modern marketing campaign, where there is enemy, there are also interests existing. In this day, hero relies on enemy to make himself brilliant. So, if a hero wants to make achievement, and then he should find an enemy who is big and strong enough, to create a “battlefield” together which be the center of attention.

Sometimes, enemy seems like a mirror, he has the same ambition and attempt with you, expect to seize the same territory and mind, has the same view and attention with you, expect to find the next gold mine as you; his market is also your market, his target is just your target……

Sometime, enemy helps you recognize the threat from external environment of enterprise more clearly, helps you learn continually, constantly optimize internal resources, improve the utilization rate of resources, enhance core competitiveness. Via your analysis to enemy, it helps you decide the medium and long-term development of the enterprise strategy, and compare, analyze with it, make tactics implementing plan, decompose it and promote it. And you can learn a lesson from enemy’s failure, so that to discover and overcome the problem that hinders your progress.

Everything’s existence and development are mutual, there is no right or wrong, only competition can make progress, with great, lofty ideal and persistent will, carry it out dauntless and the way of dream is at your foot.

Cwmalls will be more wonderful with you!

CWMALLS COMMODITY: Chang

2013.6.25

What we sell is the value of product itself, but not the “brand” value which was enhanced by fancy packaging and exaggerated image (of course, every company’s product position and customer position are different).

In front of network, everything is equal and transparent; our idea is that everything takes the design, quality and workmanship of product itself as the center, and takes the customer’s real needs as center, so that to achieve good value for the money even excellent value for the money; all current things (picture demonstration, text description, etc.) are all giving prominence to the product as the core, make it normalize, standardize and unitize, and this is what we are doing at present.

Along with the perfection of product structure and the maturity of all respects, we will import a series of relative theme elements in the future to improve the user experience, essence is regression, and regression is reduction, we are on the way, we need attention andcooperation!

Cwmalls will be more wonderful with you!

CWMALLS COMMODITY: Chang

2013.6.24

This is a war of cat and mouse, which is no rule, no winner, and before rationality it will the ground covered with chicken feathers;

In 2013, the annual price war of E-business puts on the stage in China, there is nothing except for destruction and damage, a cloud of smoke floats over, there is whine all round, the already fragile ecosystem is trampled ruthlessly, and the just set-up Chinese commercial civilization is broken up in a night, we need rationality, need institution, need guidance, now there is no other way except for savage and violence, such value and idea will be a big problem sooner or later.

Once people placed high expectation on E-business, and it was regarded as the lethal “weapon” that can change the society retail form in the future, but if the so called overturn tradition retail innovation of e-businessmen is finally reflected as price war again and again over, then is there any difference between it and the changeless promotion of entity retail sales’ marketing model? If e-businessmen rely too much on price war, they will not be able to escape the fate of elimination.

E-business has great impact on the traditional retail industry is not only lying in price advantage and various types of merchandize, but also lying in its convenient access and good consumer experience, these would have been the directions that e-business platforms try to develop. Always making use of unchangeable, rude price war, customers will be tired of such marketing sooner or later, singer marketing model and promotion means make customers have beauty fatigue, and it also has great harm, just stop such disorder behavior!

Innovation should not only be a slogan, it should be carried out, hope that everyone can make efforts and contributions to the whole ecological environment, innovation is not damage, it is continuously implements for the perfection, hope the current state can end as soon as possible, hope life will be more wonderful because of you and me!

We make efforts, we make innovations, Cwmalls will be more wonderful with you!

CWMALLS COMMODITY: Chang

2013.6.21

Make a justice sound; utter a justice yell;

Make dark become bright, unfold justice, and let “bad guys” have no place to hide;

We will not be indifferent any more;

We will not look on coldly any more;

We will not go with the stream any more;

We will not……any more;

We need love, need warmth, need sincerity, need……

Let’s take action; time will not flow back,

Let’s fight; chance can be fleeting,

Let the inner voice become action, power and go fight!

Let the inner thought become works, products and show heartily!

Failure is a coward's epitaph,

Success is the brave’s motto,

Be a brave and a sage who is brave to challenge himself,

Be a strong man who takes responsibility and does well in learning,

History is always boosted and rewritten by the brave, the strong;

We expect to make a little contribution to the humanity’s history of civilization,

We hope that human society life will become healthier and more wonderful because of you and me!

Stick to yourself, unite as one, go forward bravely;

We are brave on the way, be more wonderful all the way with you!

Wonderful life is all in Cwmalls!

CWMALLS COMMODITY: Chang

2013.6.15

Whether to break out in silence or to die in it;

Why so many good ideas can’t gain acceptance? Can only see them disappear, it is too painful! Why should everything be carried out on you own? Want to share, but there is nobody to share with; in the case that you can’t get understanding and support, loneliness and solitude are not life, it is chronic suicide!

Change—complete change; don’t query your ideas and thoughts any more ( already have been great), but have to improve your comprehensive abilities to endeavor ahead;

You can meet the thing that happens once in a thousand years, it is the god’s blessing and favor or the result of struggle? Unknown! You can see the future but can’t touch the thing that is before your eyes; the road is at your feet, though it is pitch dark before your eyes, rush over maybe there is all brightness;

Sacrifice before achieving triumph when setting off, it always makes heroes sorrowful with tears afterward since antiquity; should challenge yourself bravely, win the future, actions will make it possible!

Sunshine comes after the storm; Cwmalls is on the way forward!

CWMALLS COMMODITY: Chang

2013.6.12