This is a brand new start, we are consistent;
This is a life and death choice, we go forward bravely;

When a circle comes, we are ready to sail again;
When we need to complete the target, we are on the way to final sprint;

In this way, CWMALLS people, CWMALLS team and CWMALLS complex depend on the dream and mission, break through ourselves and face the difficulty to win the final victory; this is a representation of new long march spirit, and it is also a sublimation of self-affirmation and self-negation; powerful inner strength and persistent, crazy pursuit echo each other, they play a paean of sprint; stay with the program, implement according to the plan, do not hesitate and struggle, keep on moving, and make yourself blossom the splendor; we spare no effort on the way of sprint! Stay true, witness our strength!

“Sprint” is a super blossoming with the attitude, responsibility and spirit, it is the journey that we rise abruptly based on our accumulated strength, do our best to skip for standing; one person, one heart; two people, one heart; three people, one heart; four people, one heart; we are united as one, we devoted ourselves wholly to complete the target and to realize the value, we take extreme challenges with no regrets for ourselves and for the future; therefore, we carry out modular management, operation and evaluation on all our working procedures, and we take it as the only implementation standard to start well and end well, inside equals outside and take charge of it to the end, it convey for the final sprint of CWMALLS people; there is no turning back, we struggle for the tomorrow, this is choice and decision of CWMALLS team, this is the oath for global integration and CWMALLS networking; let everything go with wind, let all follow you, let sprint become our best endorsement and witness; we are willing to go with you all the way, share with each other, and make you and me!

“Sprint” will witness everything as the terminator; it takes action regardless of danger to leave one and another brands in the time scale as the ladder to future; this is the power of the wind, and the speed of the light, and the only way to break through ourselves and realize our values; breaking open a way through brambles and thorns, we will spare no efforts to let the passion burn until the end, and we will make CWMALLS, CWMALLS COMMODITY who has its own attitude leave a brilliant chapter on the time axis; this is not daydreaming, this is the extraordinary of time and life, splendid, furious and mournful; don’t give up, don’t give in, don’t come to terms, three no standards will make the collective sprint behavior of CWMALLS complex become more touching and wonderful, it is worth respect and affirmation, and as well as remembering and encouragement; sprint is the start of our fourth season of the race; sprint practices for our great ambitions; sprint speeds up for making our dream come true; sprint rises sharply for accomplishing our mission; sprint is an acute behavior that we will never turn back, run all the way until realize the target! Everything brought by it worth your attention and sharing!

Time makes us afraid and timid, we can only choose sprint to verify everything!
Dream makes us happy and felicific, we can only choose sprint to realize everything!

CWMALLS, CWMALLS COMMODITY, Maintain World Maintain Earth Fund sincerely invite you to cheer for our sprint!

CWMALLS COMMODITY
2016.11.12

To take each blow and setback as a challenge; and overcome it, this is the only choice —— CWMALLS PEOPLE

Value is the monument, is the recognition from the society;
Value is the meaning, is an ultimate attitude to the dream;

The value of CWMALLS: security, fairness, freedom and sustainability;
The value of CWMALLS COMMODITY: standard, unification, ecology, future;

This is a beginning for self-evaluation, and more of a regression of rationality; perfect origin also interprets the meaning of everything we do in a persistent attitude, make it curdle and form values; horizontal basic environment and longitudinal personal potential are under the catalytic of dreams and missions, and the coordinates of the value will define everything for you; this is the choice of CWMALLS people, and the path of CWMALLS team, and the equation of CWMALLS complex, using the value and making it our vernier caliper and standard, company us all the way of growing, and finally bring more true values to society, human beings and the world, this is our attitude, and this is just our meaning!

“The value of CWMALLS” is a great proposition with solid meanings, just the stars in the night which are always shining to present an exuberant picture full of hopes and dreams; secure, fair, free and sustainable value of CWMALLS will light up the mission road to the future as our core value, and it will accompany us every spring, summer, fall and winter; we adhere to and stick to the constant perfection of self sublimation, we always keep our loyalty to dreams and missions, “unique” brand is the best witness to the value of CWMALLS, it thrives, it starts a prairie fire with little spark, it is choked up with emotions, it is set on fire, it is growing vigorously, to cultivate, extract and purify the value belongs to you, him, her, it, me, human beings, the society and future, and scientific development and big love value make secure, fair and free human environment, social environment, natural environment have an effective sustainable development; creative spirit and risk attitude also make the value of CWMALLS become a flesh and blood with a soul, and from its unique value chain and become a ladder; this is not a metaphysical paean, but a diligent pursuit of truth; this is a perfect start, and more of a cultivation of the soul, playing the strings of sharing to make happiness, felicity and achievements around you, and accompany you all the way!

“The value of CWMALLS COMMODITY” is a feeling of idealism, the strength of realism, a dreamy pursuit, a hardheaded implementation, and a story with ups and downs, which play the value song of CWMALLS COMMODITY; this is a brand new start, this is a great time, this is the golden section ratio of practice, implementation, standardization, unification and ecologization, and more of the great wind gap to create, build and manufacture the future; speaking with strength, proving with action to test every value concept belongs to CWMALLS COMMODITY; this is a new start to challenge ourselves, innovate and upgrade, and serve the public, and more of the N power of insisting on originality, respecting innovation, cooperation and sharing; formed up by technology sense, artistry and intelligence, CWMALLS COMMODITY will plan and enjoy everything with the digitized core value! At the same time, value maximization concept also has a full decomposition of sublimation, discarding the dross while assimilating the essence will make every originality, work, product and commodity of CWMALLS COMMODITY really become the value model; green concept, environmental protection concept, ecology concept, pure nature concept, future concept are all the basic elements of the value of CWMALLS COMMODITY, as well as the basic standards to establish the value of CWMALLS COMMIDITY; this is a beautiful scenery in the internet age, and an example in the mobile sharing trend; the value of CWMALLS COMMODITY will be inherited and immortalized in the historical trend. Uncommon attitudes determine the extraordinary results, on the way for the dream and mission!

“Value” is the origin, can be big or small, condensing essence;
“Value” is the core, connecting past and present, coming down in one continuous line;

CWMALLS COMMODITY
2016.10.15

To take each blow and setback as a challenge; and overcome it, this is the only choice —— CWMALLS PEOPLE

Maker: To make life more wonderful, more meaningful and valuable;
Sharing: To make innovation get achievements, with more future and happiness;

The structure and principles of CWMALLS E-Commerce Ecosystem, their operability and feasibility and summarized and verified by our own actual actions; here by, CWMALLS people will gradually share these with you in batches and in the form of blog! We hope everything we do become more meaningful and valuable by our mutual study and communication! Look forward to your common attention!

Part Six: Marketing Theory Structure, Model
95. Cascading Style Sheet (CSS): abbreviated as CSS. It is a markup language for controlling page styles and allowing to separate style information from page contents. Its function is to define the appearance (e.g. font, color, etc.) of the page and it can cooperate with browser script languages such as JavaScript and so on to achieve many dynamic effects.

96. Hypertext Markup Language (HTML): abbreviated as HTML. It is a markup language for describing web page documents, it is a specification and a standard for marking various portions to be displayed in a page with markup symbols. The web page document itself is a text document, and it can tell the browser how to display its contents (e.g. how to process the text, the image accords with the layout, the picture accords with the displaying, etc.) by adding tags in the text document.

97. Extensible Markup Language (XML): abbreviated as XML. Similar to HTML, XML is a markup language for displaying data which can transfer data free of obstacles over a network and display them on a user’s browser. XML is a set of semantic mark definition rules which divide a document into many components and identify these components. XML is also a meta-markup language, that is, a syntax language for defining other semantic and structural markup languages relevant to specific fields. 

98. Unified Modeling Language (UML): abbreviated as UML. It is a graphical language supporting modeling and developing software systems, which provides modeling and visualization support to all stages of software development, including demand analysis, specification, construction and configuration.

99. Post Office Protocol (POP): abbreviated as POP. It is a protocol specifying how a personal computer is connected to a mail server over the Internet and downloads an email. An email system uses the POP to take out mails from its own mailbox on the mail server. POP protocol is an offline work protocol. POP3 is the most commonly used email service protocol at present.

100. Rich Internet Applications (RIA): abbreviated as RIA. It is a client with high interactivity, rich user experience and powerful functions. For an enterprise, RIA can continue to use the existing application models (including J2EE and .NET) without massively replacing the existing web applications; it can help the enterprise provide diversified important service benefits, including improving sales volume, improving brand loyalty, prolonging website staying time, bringing about frequent repeat visits, reducing bandwidth costs, reducing support help, enhancing client relation and so on.

101. Software as a Service (SaaS): abbreviated as SaaS abroad, and usually called software operation service mode at home. A manufacturer uniformly deploys application software on its own server, a client can order the needed application software service through the Internet according to his own actual requirements, and pay the manufacturer according to the order amount and time of the service, and obtain the manufacturer’s service through the Internet.

102. Platform as a Service (PaaS): abbreviated as PaaS. A software development platform serves as a service and submits to a user in a SaaS mode. Thus, PaaS is also an application of SaaS. However, the appearance of PaaS will accelerate the development of SaaS, especially the development speed of SaaS applications.

103. Simple Network Management Protocol (SNMP): abbreviated as SNMP. It is a standard protocol specially designed for managing network nodes(servers, work stations, routers, switches, hubs and so on) over an IP network. It is an application layer protocol. SNMP allows a network administrator to manage the network efficiency, find and solve network problems and plan network growth. A network management system will learn network problems by receiving random messages (and event reports) through SNMP.

104. Cloud Computing: It is proposed by Google, a beautiful network application mode. The narrow definition of cloud computing refers to the delivery and usage mode of IT infrastructure, it obtains the needed resources over a network in an on-demand and scalable manner. The broad definition of cloud computing refers to the delivery and usage mode of services, it obtains the needed services over a network in an on-demand and scalable manner. Such services can be relevant to IT, software and Internet, and can also be any other random services, and it has unique effects such as super large scale, virtualization, reliability, security and so on.

105. CMMI: Capability Maturity Model Integration. Developed by the Engineering Institute of Carnegie Mellon University in America, it is a method for evaluating the capability of a software contractor and helping improving software quality, and it has already become the most popular and most practical international software production process standard at present by achieving approval of international software industry, and it has become an indispensable item in the scale software production at present. This standard divides the maturity of the software process into 5 levels. The higher the certification level, the higher the software development capability of the enterprise.

With our brand new inner contents as value, standard, technology, art, intelligence and ecology, CWMALLS and CWMALLS COMMODITY will create and establish a “geek” “maker” in the internet age; by continuous innovation, study and practice, we will timely share more achievements with you; this is the dream, mission and responsibility!

CWMALLS E-Commerce Ecosystem looks forward to bringing more surprises to you, hope you can continually pay attention to our series blogs!

CWMALLS COMMODITY
2016.9.23

To take each blow and setback as a challenge; and overcome it, this is the only choice —— CWMALLS PEOPLE

Maker: To make life more wonderful, more meaningful and valuable;
Sharing: To make innovation get achievements, with more future and happiness;

The structure and principles of CWMALLS E-Commerce Ecosystem, their operability and feasibility and summarized and verified by our own actual actions; here by, CWMALLS people will gradually share these with you in batches and in the form of blog! We hope everything we do become more meaningful and valuable by our mutual study and communication! Look forward to your common attention!

Part Five: Marketing Theory Structure, Model
84. Rich Media Advertising: An advertisement that is designed by combining multiple media such as sound, images, text and so on, and using rich media technology, is called rich media advertising.

85. Rich Media Technology: It is multimedia 2D and 3D animation, image and sound technologies, including HTML, Java script, interstitial, Microsoft net show, real video and real audio, flash and so on.

86. Load Balancing: A load balancer can specify a priority delivery decision according to an actual response time so as to realize high performance, intelligent traffic management and to achieve the best server cluster performance.

87. Web Server: also referred to as www (World Wide Web) server. Its main function is to provide online information browsing services. www is an Internet multimedia information query tool, a service developed in recent years over the Internet and also a service developed the most rapidly and used the most widely at present. Thanks to the www tool, the Internet has developed rapidly in recent years, and the number of users increases rapidly.

88. Application Programming Interface (API): It is an agreement among different components of a software system. The main purpose of API is to provide applications and developers the capability of accessing a group of routines without visiting the source codes or understanding the inner working details. Providing the software defined by API is called the implementation of this API. API is an interface and thus an abstraction.

89. E-commerce: It usually refers to that in a wide range of commercial trade activities around the world, the buyers and the sellers carry out various business activities without meeting each other based on a browser/server application method in an Internet open network environment. It is a new commerce operation method that realizes the online shopping of customers, the online transactions between merchants, online payment, various business activities, transaction activities, financial activities and relevant comprehensive service activities.

90. Cluster: a computer system. It completes computing by connecting a set of loosely integrated computer software and hardware to highly closely work together. The functions of a cluster are: 1, the same job is completed by a plurality of computers so as to achieve higher efficiency, and 2, the contents and the operating processes of two or more computers are exactly the same. If one computer crashed, another computer may function.

91. Payment Card Industry Data Security Standard: abbreviated as PCI DSS. It is a group of comprehensive requirements, intended to ensure the information security of the credit cards and the debit cards of the card holders no matter where and how the information is collected, processed, transmitted and stored. The requirements in PCI DSS are aimed at financial institutions, merchants and service providers who process card holder data during daily operation. PCI DSS includes lists of requirements on security management, policies, processes, network architectures, software designs and other measures to secure the card holder data.

92. Performance Monitoring: It refers to a closed loop automatic control function which performs uninterrupted real-time monitoring on the operation states of the device and the system and carries out corresponding measures on abnormal components of the system automatically according to feedback information. Performance monitoring is to monitor the performance of the system and the device anytime.

93. Secure HTTP (Hypertext Transfer Protocol): It is a transfer protocol that applies to transferring hypertext to a local browser from a www server, and it can make the browser more efficient and the network transmission faster.

94. Secure Socket Layer (SSL): It is an open standard proposed and developed by Netscape Communications Corporation for establishing a secure communication channel so as to prevent important information such as credit card numbers being intercepted.

To be continued…

With our brand new inner contents as value, standard, technology, art, intelligence and ecology, CWMALLS and CWMALLS COMMODITY will create and establish a “geek” “maker” in the internet age; by continuous innovation, study and practice, we will timely share more achievements with you; this is the dream, mission and responsibility!

CWMALLS E-Commerce Ecosystem looks forward to bringing more surprises to you, hope you can continually pay attention to our series blogs!

CWMALLS COMMODITY
2016.9.21

To take each blow and setback as a challenge; and overcome it, this is the only choice —— CWMALLS PEOPLE

Maker: To make life more wonderful, more meaningful and valuable;
Sharing: To make innovation get achievements, with more future and happiness;

The structure and principles of CWMALLS E-Commerce Ecosystem, their operability and feasibility and summarized and verified by our own actual actions; here by, CWMALLS people will gradually share these with you in batches and in the form of blog! We hope everything we do become more meaningful and valuable by our mutual study and communication! Look forward to your common attention!

Part Four: Marketing Theory Structure, Model
64. Alliance Marketing: also referred to as alliance network marketing. It is a network marketing method paid by marketing effects, that is, a new network marketing method that a merchant expands its offline and online services by using a network alliance service provided by a professional alliance marketing institution to expand the sales space and sales channels, and it is paid according to the actual marketing effects.

65. Search Bidding Alliance: It is an advertising alliance established with the development of search engine websites such as Google, Bing and so on, by taking search engine application as the core, taking the organizers as search engine service providers, and paying a certain proportion of division fee to the alliance websites with CPC.

66. PPC Advertising: It is pay-per click advertising in a charging manner of starting price + clicks *cost per click.

67. CPA Advertising: It charges by actual advertising effects, i.e. by answered valid questionnaires or orders, and there is no limit on the advertising volume.

68. CPT advertising: also referred to as cost per transaction. It is a charging method by each order/each transaction.

69. CPS Advertising: i.e. cost per sales. It calculates advertising cost according to the actual sales volume.

70. Email Direct Marketing (EDM): It is a mail marketing method that an enterprise sends EDM mails to targeted customers to establish one-to-one targeted customer communication channels, and directly convey relevant information to the customers for promoting sales.

71. Enterprise Resource Planning (ERP): It is a management platform built on the basis of information technology and it offers decision running means to the enterprise decision-making level and staff with a systematic management idea.

72. Customer Relationship Management (CRM): a CRM system is a means for improving customer satisfaction and thus improving enterprise competiveness by deeply analyzing the details of customers.

73. Word-of-Mouth Transmission: It is an informal interpersonal communication method between non-commercial transmitters and acceptors with perceptual information regarding a certain product, brand, organization and service. 

74. Butterfly Effect: It refers to that a small change in the initial condition brings about long-term and huge chain reaction of the entire system in a dynamic system. In marketing concept, small marketing behaviors, with proper guidance, can produce sensational marketing or advertising effects after some period of efforts and amplification.

75. Virus Marketing: It uses the principle of user word-of-mouth transmission, on the internet, such “word-of-mouth transmission” is more convenient, and it will spread rapidly like virus, therefore virus marketing has become an efficient method for information dissemination.

76. Event Marketing: It refers to a means and method that an enterprise plans, organizes and utilizes some person or event with news values, social influence and celebrity effects to attract the interest and attention of media, social groups and customers so as to improve the popularity and reputation of the enterprise or its products, and to establish a good brand image and finally to promote the sales of products or services.

77. Corporate Public Relations (CPR): It refers to the public relations that an enterprise has to confront with and deal with during the production and commercial activities.

78. Price Comparison Website: It is a platform that offers netizens price comparison service in various regions, and by accurate product description, quotation, product features, product evaluation, it will make customers precisely target favorite products.

79. Price Comparison Shopping: It is a consumer shopping behavior that occurred by the price ratio marketing between products.

80. Enterprise Yellow Page: It is a display platform for online information services that provides enterprise information query and business opportunity publication. Based on the traditional printed yellow pages, it extends the advantages of detailed classifications and rich contents, makes up the defects of restricted region, long cycle, being hard to modify the information, the small capacity of information and so on, and it takes the advantages of large portal website’s huge volume of traffic and shares its technological strength.

81. Classified Advertising: It is a form of advertising which makes the best of computer networks to scientifically classify a large scale of life utility information by theme, and to provide fast retrieval.

82. Regional Marketing: By setting a specific market, aiming at the targeted market’s competitions, combining local humanistic custom, it carries out enterprising and branding marketing in the whole region using marketing ideas and methods.

83. Wireless Network Marketing: It is mobile e-commerce, a general term for carrying out network marketing and e-commerce activities that target mobile phone user group and take mobile phone as the network terminal platform.

To be continued…

With our brand new inner contents as value, standard, technology, art, intelligence and ecology, CWMALLS and CWMALLS COMMODITY will create and establish a “geek” “maker” in the internet age; by continuous innovation, study and practice, we will timely share more achievements with you; this is the dream, mission and responsibility!

CWMALLS E-Commerce Ecosystem looks forward to bringing more surprises to you, hope you can continually pay attention to our series blogs!

CWMALLS COMMODITY
2016.9.20

To take each blow and setback as a challenge; and overcome it, this is the only choice —— CWMALLS PEOPLE