Maker: To make life more wonderful, more meaningful and valuable;
Sharing: To make innovation get achievements, with more future and happiness;

The structure and principles of CWMALLS E-Commerce Ecosystem, their operability and feasibility and summarized and verified by our own actual actions; here by, CWMALLS people will gradually share these with you in batches and in the form of blog! We hope everything we do become more meaningful and valuable by our mutual study and communication! Look forward to your common attention!

Part Three: Marketing Theory Structure, Model
41. Website Conversion Rate: It refers to the proportion of conversion visitors account for all the visitors of the website. In the field of e-commerce, it generally refers to the proportion of visitors who place orders on a website accounts for all visitors.

42. Returning Visitor Rate: It is the proportion of visitors who have visited the website more than once accounts for all the visitors. The higher returning visitor ratio, the higher website user viscosity.

43. Website Traffic Statistics: The statistics of all clicks, visitors and so on of a website for each time interval.

44. Page View (PV): Page views refer to a number of pages viewed or clicked on the website during the given time.

45. Unique Visitors: Unique visitors refer to the number of people with different IP addresses who visit a certain website or page, this data can precisely reflect the actual number of people who visit the website or page during the given time.

46. Bounce Rate: The percentage of single page visits when users come to a website. Bounce rate is an important indicator to measure whether a website meets user requirements.

47. Project Stakeholders: Project stakeholders refer to an individual or organization(such as clients, initiators, executive organizations or the public), who proactively participates in a project, and whose interests may affect, be affected by the implementation or completion of an project.

48. Gantt Chart: A chart in which marks out work activities in accordance with the schedule and it is generally used in project management. With a simple inner concept, Gantt Chart is basically a bar chart, the horizontal axis shows time and longitudinal axis activities ( projects ), the lines show s the amount of work done or production completed in certain periods of time. It visually display when the task or plan will be done, and a contrast between the actual progress and the plan requirement.

49. Project Management: A discipline of management science branch, it refers to using specialized knowledge , skills , tools and methods to make a project achieve or surpass specific needs and expectations under limited resource condition.

50. Risk Management: It refers to a management process of how to minimize the risk in a risky environment, and it includes the identification, assessment of risks and contingency strategies.

51. Product Management (PM): It refers to the enterprise management that considers a certain part of the enterprise(may be products, product lines, services, brands, divisions and so on) as a virtual company, its target is achieving long-term customer satisfaction and competitive advantages.

52. Product Life Cycle: abbreviated as PLC, it refers to the market life of a product. Once a product enters the market, its sales and profits will change over time which shows a process from less to more and from more to less, just as the life of a person from birth, growth, maturity and finally to death, this is the life cycle of a product.

53. Supply Chain: It refers to a logistics network consisting of suppliers, manufacturers, distributors, warehouses , distribution centers and so on.

54. Supply Chain Management: it refers to various activities and processes of planning, coordinating, operating, controlling and optimizing the entire supply chain system with the target of delivering the right products needed by customers to the right places at the right time with the right quantity, the right quality and the right status and achieving the optimization of total cost.

55. Digital Certificate (DC): It is a digital information document for indicating and proving the identities of two sides of network communications over the Internet.

56. Certificate Authority (CA): It is a trusted third-party organization with authority and impartiality that specially provides network identity authentication service and is responsible for issuing and managing digital certificates by using PKI (public-key infrastructure) technology, it works as a company which issues certificates in our real life.

57. SSL Security Protocol: it is also referred to as “secure sockets layer” protocol, designed and developed by Netscape Communications Corporation in 1996, mainly used for improving the data security coefficients among applications, and SSL Security Protocol mainly provides three kinds of services: user and server legality authentication, encrypting data for concealing the data during transmission, and safeguarding data integrity. SSL Security Protocol involves all TCP/IP applications, it is a protocol that guarantees the security between all clients and their servers with the installation of a secure sockets layer.

58. Payment Gateway: A payment gateway is a connection between a bank's financial network system and the internet, and a group of server appliances that operated by the bank to transform the data being transferred over the internet into internal data of the financial institution, or a specified third party that processes the payment instruction information between the merchant and customers.

59. International Data Encryption Algorithm (IDEA): the key of IDEA is 128 bits, which is the most secure data encryption algorithm commonly used in the world currently.

60. Third-party Payment: It is a transaction support platform provided by an independent third-party organization which signs contracts with the countries of relevant products and various major foreign financial institutions, and it has certain strength and credit guarantee.

61. PayPal: It is an Internet service provider with the headquarter located in City of San Jose, California, US, it allows transferring money between users who are identified by email, and avoids traditional methods of mailing the check or remittance, and it is also the most widely used third-party payment service provider in the world.

62. Western Union: It is a world-leading express remittance company that has the biggest and most advanced electronic remittance financial network in the world, and its agents are scattered nearly 200 countries and regions all over the world. Its features are convenience, speediness and security, but it charges high commission.

63. Cheat-proof Manual Intervention: It is a manual handling that is combined with risk control system platforms to effectively improve the prevention of credit card fraud orders, so that to reduce the payment cost.

To be continued…

With our brand new inner contents as value, standard, technology, art, intelligence and ecology, CWMALLS and CWMALLS COMMODITY will create and establish a “geek” “maker” in the internet age; by continuous innovation, study and practice, we will timely share more achievements with you; this is the dream, mission and responsibility!

CWMALLS E-Commerce Ecosystem looks forward to bringing more surprises to you, hope you can continually pay attention to our series blogs!

CWMALLS COMMODITY
2016.9.14

To take each blow and setback as a challenge; and overcome it, this is the only choice —— CWMALLS PEOPLE

The dream horn resounds through the heart again, “100-day sprint” has began!
The battle drum makes you excited again, “100-day sprint” has been into action!

This is the season for CWMALLS people, this is the home field of CWMALLS team, and this is a great event of CWMALLS complex; passion, dream, responsibility, mission break out and burst into bloom at this moment, experience, sharing, interaction and cooperation set fire to the meaning of sailing; we are still same outside and inside, we are consistent, and we start well and end well to practice our journey belongs to the future, we still share everything with you in concentrated, professional, bold and cautious posture and attitude, so that to make every originality, work, product and commodity show its value! With full positive energy, CWMALLS and CWMALLS COMMODITY will open up this distinctive future travel with you; be your own protagonist, be your own director, let CWMALLS 2016 sailing become a classic!

CWMALLS 2016 sailing – the third season officially opens up the prologue of 100-day sprint; intension is still the theme, fear is still the challenge, by experience, study, exploration and implementation, we will melt all trouble and difficulties with ten times of confidence and courage; it’s nothing serious, so what, start all over again, such free and easy attitude will make us feel a sense of relief, and will make our “extreme” concept sublimate quickly; decision and persistence will become the central symbol of CWMALLS 2016 sailing – the third season again, and make the flag of CWMALLS and CWMALLS COMMODITY become the compass target and direction; this is an accumulating profound self-challenge, and the journey to realize the dream and mission, only unifying our thinking and understanding, uniting as one to struggle, can make our third season bloom itself beautifully; this is a season for CWMALLS and CWMALLS COMMODITY to fully bloom, bear fruit and harvest, and it is also the season to improve the whole industry standardized value ecosystem, and as well as the season for mutual maturity of valuable, standard, ecological CWMALLS and technological, artistic and intelligent CWMALLS COMMODITY; we cherish every minute and every second, and we catch up every day and every week, reasonably arranging, carefully planning and doing our own job well will make our third season become the absolute home field and protagonist!

CWMALLS 2016 sailing – the third season, cooperation, sharing, interaction and study will act as the denominator to fully show the value and inner content of CWMALLS COMMODITY, and will make innovation, braveness, insistence and endeavor achieve more achievements; this is not a continuation of time, and a struggle of the real thing, taking history as a mirror to write our own history, it will definitely be fruitful on the axis of time, and it will sure to stay forever on the developing history of CWMALLS; CWMALLS 2016 sailing – the third season is a full upgrade in mobile technology, and a great examination after the upgrade of product and service standardization; we won’t be too conservative any more, and we won’t be too egotistical, we will walk to the front end and the market, survival of the fittest, we will break open a way through bramble and thistle to realize the dream and mission of CWMALLS people, and “ruling by the grace of God to do something great”, we will run through everything with such spirit! “Serious”, “persistent” CWMALLS team look forward to sharing and witnessing our third season with you, its splendidness is also your brilliance; being suffering while enjoying, nervous while substantial lonely while crazy……this is our third season, this is our dribs and drabs!

The boundless vista is at the perilous peak, we are brave and insistent;
To spare no effort in the third season, we have no regrets;

CWMALLS COMMODITY
2016.9.13

To take each blow and setback as a challenge; and overcome it, this is the only choice —— CWMALLS PEOPLE

Maker: To make life more wonderful, more meaningful and valuable;
Sharing: To make innovation get achievements, with more future and happiness;

The structure and principles of CWMALLS E-Commerce Ecosystem, their operability and feasibility and summarized and verified by our own actual actions; here by, CWMALLS people will gradually share these with you in batches and in the form of blog! We hope everything we do become more meaningful and valuable by our mutual study and communication! Look forward to your common attention!

Part Two: Marketing Theory Structure, Model
21.Network Advertising: it is a high-tech advertising operation method that posts or publishes ads on the Internet, and delivers them to internet users over the network by using ad banners, text links and multimedia of websites.

22.Banner Advertising: a banner ad is an image file established in the form of GIF, JPG, Flash and so on, located in a webpage for showing ad content, and at the same time it can perform interaction by using Java language and so on and enhance the expressive force of the ads with plug-in tools such as Shockwave and so on.

23.Text Link Advertising: in the form of simple words or phrases, it is a text ad that enters the corresponding advertising page with a direct click.

24.Advertising Alliance: i.e., network advertising alliance, also known as alliance marketing, which refers to forming an alliance with medium and small network media resources (also referred to as alliance members, such as medium and small websites, personal websites, WAP sites and so on) and helping advertisers run ads through an alliance platform.

25.Pop-up Advertising: it is a marketing mode that attracts readers directly to relevant websites by automatically popping up a very small dialogue ad when people browse a certain webpage.

26.CPC Advertising: cost per click, means the cost for each click.

27.Discussion Group: it refers to an online user group with the same interests and communicating by mailing lists, news group, IRC channels and so on.

28.BBS: i.e., Bulletin Board System, it refers to the platform used by people to propagate, obtain, exchange and share information.

29.Chat Room: it refers to a software platform which enables multi-users to have online voice communication simultaneously.

30.Online Survey: which refers to making traditional surveys online and intelligent by the Internet and its survey systems, and it includes three parts: customer, survey system and population participation.

31.Microblog Marketing: a microblog is a blog form allowing users to timely update short texts (generally less than 200 characters) which can be published openly as well, and with the popularization of microblogs, a relevant marketing method is produced, that is, microblog marketing.

32.Podcast Marketing: it is a network marketing behavior that an enterprise makes and shares relevant audio media related to its products or services by means of publishing files on the Internet and allowing users to subscribe to feed so as to receive new files automatically.

33.Vertical Search: A professional search engine aimed at a certain industry, and it is a subdivision and extension of search engines, as well as an integration of some kind of special information to web page base, directionally splitting words to extract required data for processing, and return to the user’s engine in some form.

34.Green Marketing: It is a marketing idea, marketing method and marketing strategy with customer’s green consumption being the center and starting point, and during the production and operation process, the enterprise will compose, design, manufacture and sell products and services by unifying enterprise interests, consumer interests and environmental protection interests together.

35.Differential Marketing: Facing the market segmentation, the enterprise chooses two or more subsidiary markets as its targeted markets, and offers specific products, services and corresponding marketing measures to every subsidiary market separately.

36.Culture Marketing: Under the influence of enterprise core values, business marketers and related personnel form a marketing concept and build a marketing image, and they become a kind of marketing mode in the process of specific market operation.

37.Facebook: the biggest social service website in the world, it was launched on February 4, 2004, and it is now becoming the third biggest website in the world to catch up with Yahoo!, and it has more than 1 billion active users in the world.

38.Twitter: a foreign social network and microblog website, it achieves instant communications by using wireless networks, wired networks and communication technologies, and it is a typical application of microblog marketing.

39.YouTube: a video sharing website founded in America, it allows users to upload, view and share video clips, and it has become an outstanding website among the same kind of websites in the world, and has created many online celebrities and inspired online creations.

40.Wikipedia: a free and open encyclopedia cooperation plan with participants from all over the world.

To be continued…

With our brand new inner contents as value, standard, technology, art, intelligence and ecology, CWMALLS and CWMALLS COMMODITY will create and establish a “geek” “maker” in the internet age; by continuous innovation, study and practice, we will timely share more achievements with you; this is the dream, mission and responsibility!

CWMALLS E-Commerce Ecosystem looks forward to bringing more surprises to you, hope you can continually pay attention to our series blogs!

CWMALLS COMMODITY
2016.9.12

To take each blow and setback as a challenge; and overcome it, this is the only choice —— CWMALLS PEOPLE

Maker: To make life more wonderful, more meaningful and valuable;
Sharing: To make innovation get achievements, with more future and happiness;

The structure and principles of CWMALLS E-Commerce Ecosystem, their operability and feasibility and summarized and verified by our own actual actions; here by, CWMALLS people will gradually share these with you in batches and in the form of blog! We hope everything we do become more meaningful and valuable by our mutual study and communication! Look forward to your common attention!

Part One: Marketing Theory Structure, Model

1. Search Engine Marketing: abbreviated as SEM, which is a network marketing based on search engine platforms and it delivers marketing information to targeted customers as much as possible when people retrieve information by using people’s relying on search engines and their usage habits.

2. Search Engine Optimization: abbreviated as SEO, it is a network technology making websites more friendly to users and search engines by using reasonable methods based on search engine ranking rules, to make it easy for the search engines to index, and so that to make it easier for websites to be recorded and prior in ranking.

3. SEO experience: abbreviated as SE, which is an evaluation on websites by search engine algorithm, and it evaluates the websites by any indexes accord with the algorithm such as high frequency updates, website structure algorithm, user experience and so on.

4. Ranking Algorithm: which is the rules used by search engines to evaluate and rank the lists in its indexes.

5. Permanent Redirection: i.e., 301 redirection, which is an instruction to website browsers to display different URLs required to be displayed by the browsers and is used after a page subject to the last change of its URL.

6. Website Code Optimization: which is to perform necessary adjustments on the HTML source codes of pages to improve page friendliness by means of simplified codes, header optimization and weight tags.

7. Website Structure Optimization: which converges the SEO idea into website design and optimizes website structures and website pages, so that websites become more accord with search engines as well as the public's aesthetic standards).

8. Website Keyword Optimization: by various search engine optimization methods to make your website rank in your required position of the searching results in your specified search engines with your specified keywords and your specified websites.

9. Website Copywriting Optimization: which is a copywriting technology to rationally deploy keywords strategically aimed at website titles, descriptions and website contents so as to realize the purpose of optimizing website text content and improve its on-site optimization.

10. Picture Optimization: which is an optimization technology to optimize the basic free properties of pictures so as to facilitate the grabbing and recording by search engines.

11. Keyword Density: which is the proportion of the keywords or keyword phrases in a page to the total text in this page and plays a critical role in the optimization of search engines.

12. Keyword Ranking: which is a method to show page ranking in the search results of search engines with relevant characters, phrases and phrase groups and can be divided into natural keyword ranking and bidding keyword ranking provided by various search engines.

13. Blog Marketing: which refers to that an enterprise or an individual performs self-promotion on a blog application platform so as to realize the marketing purposes of promoting enterprise image, enterprise products, brands and individual quality.

14. Forum Marketing: which refers to a network marketing behavior that an enterprise makes targeted customers directly or indirectly learn about its products and services by publishing relevant articles, pictures, videos and so on through the forums, and so as to improve the enterprise brand and deepen the market recognition eventually.

15. Word-of-mouth Marketing: i.e., virus marketing, it refers to a marketing mode intended to open new channels for enterprise marketing and acquire new benefits through WOM information carried by customers in the form of text including interaction information between the enterprise and customers by the application of internet information transmission technology and platforms.

16. Email Marketing: it is a network marketing method that delivers valuable information to targeted users through the email on the premise of users’ prior consent.

17. Advertorial Marketing: it refers to a text mode and word-of-mouth marketing that realizes product sales rapidly by specific concept demands and by way of presenting the facts and reasoning things out, and thus to make customers come into a “Thinking Circle” set by an enterprise to achieve powerful targeted psychological attack along with a series of sale systems including news, public relations, thematic promotion and so on.

18. Q&A Marketing: which refers to asking and answering relevant questions on a Q&A platform to improve product exposure, acquire traffic and improve website popularity.

19. Catalog Marketing: it is a marketing behavior that intends to utilize internet catalog web resources to increase product exposure and improve brand popularity.

20. Site Group Building: it is a marketing method that obtains relevant external links by laying a series of industry relevant and product relevant web resources related to main sites or sale sites in all the areas.
.
To be continued…

With our brand new inner contents as value, standard, technology, art, intelligence and ecology, CWMALLS and CWMALLS COMMODITY will create and establish a “geek” “maker” in the internet age; by continuous innovation, study and practice, we will timely share more achievements with you; this is the dream, mission and responsibility!

CWMALLS E-Commerce Ecosystem looks forward to bringing more surprises to you, hope you can continually pay attention to our series blogs!

CWMALLS COMMODITY
2016.9.1

To take each blow and setback as a challenge; and overcome it, this is the only choice —— CWMALLS PEOPLE

Intelligence is the crystallization of human wisdom;
Intelligence is the process of exploring the unknown;

CWMALLS Intelligence is an achievement as innovation blooms;
CWMALLS Intelligence is a journey of dream and mission;

This is a all-round upgrade inside and out, and more of the latest model of standardized implementation; “CWMALLS Intelligence” will shoulder the mission to challenge ourselves and explore the unknown, and to subvert tradition and set up the standard by our actual action; this is the new symbol in internet age, this is new unification of thing network standard, this is the new stage of cloud computing sharing, this is the new center of big data experiencing; dream will start here, passion will bloom here, by relying on the whole industry chain standardized value ecosystem, CWMALLS Intelligence will create more values and service for you, him, her, it and me; hope you can pay great attention to “CWMALLS Intelligence”!

“CWMALLS Intelligence” is the central nervous system of CWMALLS and CWMALLS COMMODITY, and the blood circulation system of CWMALLS people, CWMALLS team and CWMALLS complex, it carries the core value, life outlook and world outlook, it executes the absolute loyalty to the dream and mission, it inherits the courage, standard, ecology, fairness, freedom and sustainable development; this is the golden point of macroscopic and microcosmic view, and more of the new endorsement of standardization and integration; CWMALLS Intelligence will inject the brand new vitality to research and development, innovation, design, production, sales, service, management, and make technology, products, operation, sharing and interaction beyond your imagination, this is the network value and meaning to the Nth, this is the new definition of “CWMALLS Intelligence” future full enjoyment; standing in the point of view of nature and science, intelligent CWMALLS and CWMALLS COMMODITY will promote the healthy and sustainable development, and explore the unknown(space and other planets)with great responsibility and mission; this is CWMALLS people’s special DNA structure, its uniqueness is to be different in every way!

“CWMALLS Intelligence” is a perfect sublimation from point to line to surface and inside, with a posture that silence is better than cry, it instantly penetrates into all genetic structures and improve them, colorful, steric and vivid CWMALLS industry chain will show you one and another classic works and products just as “Oscar”; systematic and standardized “CWMALLS Intelligence” will make every link bloom unique self and share with you, technological and ecological “CWMALLS Intelligence” will make every detail release extraordinary charm and achieve everything; therefore, we carry out world-class grand alliance, innovation and cooperation, and have wide and deep study and communication with many research institutions and laboratories, science geeks, devoting ourselves to building “CWMALLS®” to the only symbol of CWMALLS intelligent achievements, and it is the only standard of “CWMALLS Intelligence”; this is the self-challenging of CWMALLS people, this is the source for CWMALLS team to realize the dream, this is CWMALLS complex’s vow to the mission, we can do it, we can make it, “CWMALLS Intelligence” will go along with you! Its slenderness is just your brilliance!

Intelligence will open up the new realm of human civilization;
Intelligence will add luster to you, him, her, it and me!
Intelligence will…..

CWMALLS COMMODITY
2016.8.9

To take each blow and setback as a challenge; and overcome it, this is the only choice —— CWMALLS PEOPLE